Candidate Experience

Mastering Candidate Engagement: 5 Actionnable Best Practices in 2024

An image of candidate handbook to help candidates navigate during the hiring process and improve the candidate engagement
Flavio Frei
February 29, 2024
min read

In the digital age, where every click, like, and share counts, candidate engagement isn't just a buzzword; it's the lifeblood of modern recruitment. ๐Ÿ“ฒ๐Ÿ’“Remember the time when you could post a job and just wait for resumes to flood in? Those days are long gone. Now, imagine this: According to LinkedIn, there's been a 20% spike in candidates dropping off during the hiring process in recent years. That's not just a number; it's a loud, echoing alarm bell in the corridors of HR departments everywhere.๐Ÿ””

The Importance of Candidate Engagement in Today's Environment

Picture this: The job market today is like a bustling bazaar, filled with stalls (companies) showcasing their best products (roles). But here's the catch: the brightest talents, akin to discerning shoppers, are strolling through, looking for the best fit. ๐Ÿ›๏ธ And guess what? A staggering 75% of these 'shoppers' have admitted that their buying (or joining) decision was majorly influenced by the seller's (or recruiter's) approach. So, the question is, how magnetic is your stall?

Candidate making her shopping

Understanding the Modern Candidate: What Drives Engagement?

The Shift in Candidate Expectations

Let me spin you a tale from not so long ago. I had a friend, Nelson, who was the epitome of the modern candidate. Fresh out of college, tech-savvy, and with dreams bigger than the sky. He wasn't just looking for a job; he was on the hunt for a story to be a part of, a journey. ๐Ÿš€ And guess what? He wasn't alone. Today's candidates, much like Nelson, are not just looking for a paycheck. They're in search of growth, purpose, and a tribe they can call their own. With a world of options at their fingertips, they're not waiting around. They're proactive, informed, and they crave transparency and authenticity.

The Role of Transparency and Trust

I'm sure you've heard of the saying, "Trust is earned, not given." In today's era, where fake news spreads faster than wildfire and authenticity is often masked behind filters, candidates are on the lookout for the real deal. ๐Ÿ•ต๏ธโ€โ™‚๏ธ They want to peek behind the curtain, understand the ethos that drives a company, and more importantly, they want to trust it. When they find a company that resonates with their values and is transparent about its culture, they don't just join; they commit.

5 Actionnable Best Practices to Implement in 2024

Share Insightful Content for the Candidate

Providing candidates with comprehensive content is essential in today's recruitment landscape. A candidate handbook ๐Ÿ“– serves as a detailed guide, offering insights into the company's processes, values, and culture. According to a 2023 survey, 88% of shortlisted candidates emphasize the importance of receiving clear communication about the recruitment process and interview content. However, only 16% of recruiters consistently practice this. Companies should prioritize creating such handbooks with the following content:

  • Company Values: A clear articulation of what the company stands for.ย 
  • Recruitment Process: A detailed roadmap of the recruitment stages.ย 
  • Assessment & Validation: A description of what will be assessed and what the candidate can expect.
  • Interviewer Profiles: A brief introduction to the people candidates will meet.ย 
  • Job Description Link: Direct access to the detailed job role.ย 
  • FAQs: Answers to common questions about the role, company, and recruitment process.
Example of candidate handbook
Example of candidate handbook: Spendesk

The Recruiter as a Coach

The role of a recruiter has evolved significantly. Beyond just matching candidates to job roles, recruiters now play a pivotal role in guiding and mentoring candidates through the recruitment process. By adopting a coaching approach, recruiters can offer valuable insights, prepare candidates for interviews, and provide constructive feedback. This not only enhances the candidate experience but also strengthens the company's employer brand. A supportive recruiter can significantly influence a candidate's decision to join a company. ๐Ÿค

Be Available for Your Candidates

Timely communication is a non-negotiable aspect of modern recruitment. In an era where information is available at the click of a button, candidates expect prompt responses from recruiters. Whether it's acknowledging receipt of an application, providing updates on the recruitment process, or giving feedback post-interview, timely communication is key. Companies should leverage tools and platforms that facilitate seamless communication to ensure candidates remain engaged and informed. Additionally, interview scheduling should be flexible, accommodating the candidate's availability, and ensuring a smooth, hassle-free experience. ๐Ÿ“…๐Ÿ“ž

Constructive Exchanges and Feedbacks

Feedback is an integral part of the recruitment process. It offers candidates insights into their strengths and areas for improvement. But beyond just providing feedback, companies should focus on creating a two-way communication channel. This allows candidates to share their experiences, offer insights into the recruitment process, and provide feedback on their interactions with the company. Such exchanges can offer companies valuable insights to refine and improve their recruitment strategies. ๐Ÿ’ฌ๐Ÿ”„

The Role of Employee Ambassador

Employee ambassador programs have emerged as a powerful tool in recruitment. By leveraging current employees as brand ambassadors, companies can offer potential candidates an authentic glimpse into the company's culture, work environment, and values. Such programs not only enhance the company's employer brand but also foster a sense of community and belonging among employees. Companies should consider establishing ambassador networks to bridge the gap between potential candidates and the organization, offering a genuine perspective that goes beyond traditional recruitment channels. โœจ

Example of employee ambassador
The ambassador everyone dreams of

The Future of Candidate Engagement

In conclusion, as the lines between life and work blur, candidate engagement is no longer a luxury; it's a necessity. It's about creating stories, building relationships, and crafting experiences that resonate. So, as we step into the future, let's do so with empathy, authenticity, and a touch of magic. ๐ŸŽฉ

And as we at Highr continue to innovate, we invite you to join us on this exhilarating journey.

Elevate your Candidate Experience: Inspire, Engage, Succeed

You are now two clicks away from stepping-up your hiring process

Start now